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Marketing and Media in the Gaming Niche

Overkill Gaming

We’ve done Stranger Things

This project was specifically made to use social engineering to capture the attention of the cast members of Stranger Things! In the end one cast member did claim the PC and decided to post about it on Twitter! From start to finish this PC was a wild ride, Find out which member got to have this absolute masterpiece below 👇🏻

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In the ever-evolving world of gaming, creativity knows no bounds. We set a new standard by designing and building a gaming masterpiece that pays homage to the iconic TV series, Stranger Things. This extraordinary project not only boasts cutting-edge hardware but also features a custom airbrushed artwork valued at a whopping $10,000 USD. In this article, we delve into the intricate details of this unique endeavor and the social engineering tactics employed to capture the attention of the cast members of Stranger Things.

 

The idea of creating a Stranger Things themed gaming PC stemmed from a desire to merge the worlds of gaming and pop culture. We envisioned a system that not only delivers top-notch performance but also serves as a visual masterpiece for fans of the hit Netflix series. The concept revolved around incorporating elements from the show, such as the eerie Upside Down dimension, iconic characters, and the show’s color theme..

 

Our team left no stone unturned in ensuring that every detail of the gaming PC resonated with the Stranger Things theme. The chassis was meticulously crafted to resemble the mysterious and haunting Upside Down, with intricate detailing to capture the essence of the otherworldly dimension portrayed in the series. The choice of hardware components was equally crucial, with top-tier processors, graphics cards, and cooling systems ensuring optimal performance.

 

A standout feature of this gaming PC is its custom airbrushed artwork, valued at an impressive $10,000 USD. We collaborated with our renowned artist specializing in airbrushing to bring the Stranger Things universe to life on the chassis. The result is a breathtaking visual narrative that encapsulates key moments and characters from the series, making this gaming PC a true collector’s item.

 

What WAS THE GOAL OF THIS VIRAL VIDEO ANYWAY?

Overkill Gaming strategically employed social engineering tactics to capture the attention of the cast members of Stranger Things. Leveraging social media platforms, they initiated a campaign that involved sharing sneak peeks of the gaming PC’s design process. Engaging content was strategically released to generate curiosity and anticipation among fans and, ideally, the cast. Additionally, Overkill Gaming reached out to the Stranger Things fan community, encouraging them to share and tag the cast members in posts related to the project. This grassroots approach aimed to create a buzz around the gaming PC and increase the likelihood of catching the eye of the show’s stars. Overkill Gaming’s Stranger Things themed gaming PC stands as a testament to the limitless possibilities that arise when creativity and technology intersect. The meticulous design, top-notch performance, and custom airbrushed artwork make this gaming rig a true work of art. Through strategic social engineering, Overkill Gaming successfully garnered the attention of the Stranger Things cast, and David Harbour, also known as Hopper from the series, claimed the PC for himself and even posted about it on social media making this project a social engineering success!


If you’ve read this far you may be looking to work with us. We work with brands and influencers all the time and we’d love to work on a strategic marketing campaign with you! Feel free to submit a form below to unlock a video chat with our team!

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