Why brands struggle with marketing & media production
There are now more tools than ever for brands to do marketing & film videos for their products, yet most brands are not seeing desirable results! Let’s find out why this is the case & how Overkill can help! 👇
If you’re a brand owner & that title relates with you, then you’ll be shocked to learn that you’re not alone! There are so many reasons why even billion dollar companies struggle with both media production & marketing – and in this post I’ll tell you all these reasons, but also show you how Overkill can fix it! Let’s dive in!
Reason #1: Lack of Clear Strategy
Many brands that do marketing fail to come up with a clear strategy for their social media videos in order to catch viewer’s attention. Without a well-defined approach, these brands may produce content that lacks direction, fails to resonate with their target audience, or doesn’t align with the overall brand message. This lack of strategic planning can lead to videos that are easily overlooked or dismissed in the crowded social media landscape, where attention spans are short and competition for viewer engagement is fierce.
Not only that, their media production also fails to create a “wow” factor through good shots & scenes! In today’s visually driven world, where audiences are exposed to a constant stream of high-quality content, subpar production can significantly hinder a brand’s ability to stand out.
How to fix this?
To truly captivate an audience, brands need to invest not only in the strategic aspects of content creation—such as understanding their audience, setting clear objectives, and crafting messages that align with their brand identity—but also in the creative and technical execution. This involves using visually striking elements, dynamic camera work, and thoughtful scene composition to create videos that are not just seen, but remembered!
Reason #2: Adapting to Algorithm Changes
Frequent changes in social media and search engine algorithms can significantly disrupt marketing strategies, often leaving brands scrambling to adapt to new rules and maintain the visibility of their content. These algorithms, which determine what content gets prioritized and shown to users, are constantly evolving to improve user experience, combat spam, and promote relevant content. However, the unpredictable nature of these changes can make it challenging for brands to consistently reach their audience.
How to fix this?
There is no easy fix – brands need to go out there are start posting and testing in order to fully understand the algorithm! If this sounds hard for you, keep scrolling & we’ll show you the way!
Reason #3: Resource Constraints
Limited budgets, time, and personnel can hinder a brand’s ability to produce high-quality media and execute effective marketing campaigns. Think about the insanely high cost of buying 4K cameras to get good shots & videographers to take them! Not only that, but brands may have to build sets to shoot videos in in order to impress their viewers – this adds a ton to the final cost!
How to fix this?
Most brands will just hire a media production company, but which one to hire? Will these media production guys even understand your brand well enough & do they have experience in the gaming field?
Plus so much more reasons…
Knowing the fixes is one thing, but implementing them to your marketing & media production strategy is another. But don’t worry – Overkill is here to help!
We’ve ACTUALLY done it!
Our passion is creating video productions and Viral marketing campaigns for brands across the globe! Through our creative agency, Overkill Gaming, we work with companies that want reach and media in gaming! We’ve worked with countless brands! Hardware manufacturers, software developers, game publishing companies, and food/beverage companies!
